Healthier Parenting by Making Things Easier & Simpler
Our vision is a simple one — a store to bring health and simplicity to the bumpy road of parenthood. And to know that everything we offer has been tirelessly researching, experienced, and validated to ensure the quality, simplistic, and unique products for both parents and children. We have searched for products that reflect what simplified parenting should be. Back to the basics of raising a child essential to us: simplicity, naturality and wellbeing.
Simple, Natural & Healthy Parenting Lifestyle
The Greatest Ideas Are The Simplest
In the struggles of parenting, what every parents and family seek is simplicity. We want to present our community with the simplest yet practical products to beat the hustles in parenting life.
Keeping things Natural
In pursue of the baby and the mother's natural behaviour, our products complement the naturality for the best experience. We design products that are healthy to use, especially resolving the pain points of sleeping in parenthood.
We understand the challenges of parenting being parents ourselves first, especially the challenges faced by the mothers. We introduce a unique collection that focuses on mothers' wellbeing, designated to support maternity and postpartum recovery.