Last updated: June 9, 2021

This privacy policy (this “Privacy Policy”) sets out the privacy policies and practices for FRA'VITA. and its subsidiaries and affiliates (collectively “FRA'VITA”) with respect to how FRA'VITA properly collects personal information on pages protected with SSL technology. It also describes how FRA'VITA maintains, uses, and discloses personal information. This Privacy Policy applies to information collected from you by FRA'VITA via this website and other websites operated or provided by FRA'VITA, including and various subdomains (collectively, the “Sites”); our retail stores (the “Stores”); our customer experience (the “CX”); as well as any other applications or services that display this policy (collectively, the “Services”), and other places where or means by which we may collect personal information. This Privacy Policy also sets out how you can access certain information that FRA'VITA may collect about you. In this Privacy Policy, “personal information” means information or opinion about an individual whose identity is apparent or can be reasonably ascertained from the information or opinion as further defined under applicable privacy laws, including, but not limited to, your contacts and other personal information collected through the Services.

Please note that the Sites may contain links to other third party websites that are not controlled or operated by FRA'VITA. This Privacy Policy does not apply to such third party websites, and FRA'VITA is not responsible for the content of such third party websites or the privacy practices of such third parties. Therefore FRA'VITA encourages you to request and review the privacy policies of any third parties before disclosing your personal information to such parties or when visiting such third party websites. 



Subject to legal and contractual requirements, you may refuse or withdraw your consent to certain of the purposes identified herein at any time by contacting FRA'VITA at the address provided below. If you refuse or withdraw your consent, you acknowledge that FRA'VITA may not be able to provide you or continue to provide you with certain services or information which may be of value to you.


FRA'VITA reserves the right, in FRA'VITA’s discretion, to change, modify, add or remove portions of this Privacy Policy at any time and from time to time, without prior notice to you. However, FRA'VITA will treat your continued use of the Sites and Services following such revision as your acceptance of the revised terms. All revisions will be posted to the Sites and will apply to any personal information collected on or after the date posted. FRA'VITA will obtain the necessary consents required under applicable privacy laws if it seeks to collect, use or disclose your personal information for purposes other than those to which consent has been obtained unless otherwise required or permitted by law. This Privacy Policy was last updated Jan. 9, 2020.


FRA'VITA may collect personal information in connection with your use or purchase of FRA'VITA’s products and services, including at the Stores or through the Sites or through your use of the Services, which may include information provided in connection with the following activities:

  • Registering or filling in forms on the Sites or in the Stores. This includes information you may provide when you request additional information about FRA'VITA’s products and services or sign up to receive FRA'VITA’s email newsletters or coupons.
  • Completing a profile to the Sites.
  • Purchasing any product or service from FRA'VITA, whether at a Store or through the Sites.
  • Providing product feedback or making other submissions to FRA'VITA.
  • Requesting information or assistance from FRA'VITA. FRA'VITA may also keep a copy of any communications or correspondence you may send to it, including any email communications.
  • Participating or responding to consumer surveys or requests for consumer’s opinions, concerns, and preferences regarding FRA'VITA’s products and services.
  • Participating in consumer contests and other promotions.
  • Using other features of the Sites or Services that may be offered from time to time, and may require such information in order to utilize the feature (including but not limited to making a Submission as defined in the Terms of Use).

The personal information that FRA'VITA may collect on pages protected with SSL technology includes your name, username, password, email address, age, date of birth, gender, address, telephone number, credit card and debit card numbers (with expiration dates), personal preferences, and any other personal information that you choose to include in your profile, or in other communications to FRA'VITA. In addition, FRA'VITA may collect additional information from users of our Services or Sites. You represent and warrant that you have the right and authority or have obtained all necessary consents to provide any information, including any personal information of another individual, that is provided by you to FRA'VITA. FRA'VITA may also collect information that may not be personal information, which may include, but is not limited to, the frequency of user visits to the Sites and Services, the routes by which users access the Sites and Services and use of any hyperlinks available on the Sites and Services. FRA'VITA or its service providers and agents may process and use this aggregate data for various purposes including, but not limited to, analysis of this data for trends and statistics, development of the Sites and Services and the Sites’ and Services’ features and offerings, assessing patterns of use, or planning and evaluating marketing initiatives. This information is gathered by certain tools and methods such as the collection of your IP address or the use of cookies and is maintained, used and disclosed in aggregate form unless otherwise noted.


FRA'VITA may obtain information about you from other sources and combine that with information we collect directly from you. We use this information to better understand your interests and for analytics purposes.


Like many websites, FRA'VITA utilizes “cookies” to maintain a record of your visit to the Sites and your use of the Services. A cookie is a small text file that is transferred by a web server and stored on the hard drive of your computer or mobile device. It can only be read by the server that sent it to you. This information does not identify you personally and you remain anonymous unless you have otherwise provided FRA'VITA with personal information.

Cookies helps FRA'VITA to improve the Sites and Services, and to deliver more personalized service by enabling FRA'VITA to estimate audience size and usage patterns; to store information about your preferences; to speed up your searches and to recognize you when you return to the Sites or use the Services. Most web browsers automatically accept cookies. If you would prefer to prevent your computer from accepting FRA'VITA’s cookies, you may follow your Internet browser’s steps for doing so. Please note, however, that if you do disable cookies from your browser, you may not be able to access certain sections of the Sites or the Services.


An IP address is a computer's numeric address, by which it can be located within a network. FRA'VITA may record your IP address when you visit or use services or features on the Sites. FRA'VITA may use your IP address for the purposes noted above, and also to help diagnose problems with FRA'VITA’s server, or to administer the Sites. FRA'VITA may also use your IP address to identify you when FRA'VITA feels it is necessary to enforce compliance with this Privacy Policy or the Terms of Use, or to protect the Sites, Services, systems, information, employees, service providers, business partners, users, customers and others.


FRA'VITA uses automated devices and applications provided by third parties, such as Google Analytics (including Google Analytics’ Demographics and Interest Report) and Session Analytics, to evaluate usage of our Sites and Services. We also may use other analytic means to evaluate our Services. We use these tools to help us improve our Services, performance, and user experiences. These entities may use cookies and other tracking technologies which collect information to perform their services. We do not share personal information that we collect directly with these third parties. However, these third parties may collect personal information directly through the use of cookies and other tracking technologies. For an explanation of the information collected by these third parties and their respective privacy policies, please go to GOOGLE ANALYTICS PRIVACY POLICY. Those wishing to opt out of Session Analytics should SET THEIR BROWSER TO 'DO NOT TRACK'.

FRA'VITA collects transactional information and browse behavior on our website. FRA'VITA may use such information to offer you recommendations for products and services that are relevant to your interests. FRA'VITA uses the services of trusted third parties to offer you meaningful recommendations during the online experience. FRA'VITA shares IP address, unique ID number, and shop and browse behavior with the third party service provider on an aggregate basis but does not share personal information for these purposes.

FRA'VITA also works with trusted third parties that use tracking technologies to serve advertisements on our behalf across the Internet. These companies may use cookies and tracking pixels to collect non-personally identifiable information such as items viewed, items added to your shopping cart and items purchased during your visits to our website in order to help show advertisements on other websites likely to be of interest to you.


To prevent unauthorized access or disclosure, maintain data accuracy and facilitate the appropriate use of information, FRA'VITA uses physical, technological and administrative procedures to protect the personal information that FRA'VITA collects from loss, unauthorized access, modification, disclosure or other misuse. Nevertheless, Internet or wireless transmissions are never completely private or secure. You understand that any messages or information you send to the Sites or through the Services may be read or intercepted by others. If you have any questions about the security of personal information collected by FRA'VITA, please contact:


Upon FRA'VITA’s collection of your personal information, FRA'VITA may use such personal information internally, separately or in combination with pre-existing information, for the following purposes:To develop, enhance, market, sell or otherwise provide information, products or services;

  • To establish and conduct commercial relationships, including to process purchases or other transactions and to conduct or administer other transactions that you may engage in with FRA'VITA including at the Stores, on or through the Sites;
  • To conduct or administer contests, or other promotions in which you have participated;
  • To contact you and to respond to any communications that you may have had with us;
  • To troubleshoot problems with the Sites and Services;
  • To customize your experience or homepage on the Sites;
  • To develop and manage FRA'VITA's business and operations;
  • To enforce FRA'VITA’s Terms of Use or comply with this Privacy Policy;
  • To detect and protect FRA'VITA and other third parties against error, negligence, breach of contract, fraud, theft and other illegal activity, and to audit compliance with FRA'VITA’s policies and contractual obligations;
  • To engage in business transactions, including the purchase, sale, lease, merger, amalgamation or any other type of acquisition, disposal, securitization or financing involving FRA'VITA;
  • As permitted by, and to comply with, any legal or regulatory requirements or provisions;
  • To access, preserve, disclose and use your personal information contained in your account, all Submissions (as defined in the Terms of Use), all communications to and from you, all information relating to your use of the Sites, if FRA'VITA is required to do so by law or legal process or if FRA'VITA determines, in its sole discretion, that such action is necessary to protect the rights of FRA'VITA, third parties, and other users of the Sites or for purposes of responding to your request for customer service; 
  • For any other purpose to which you consent.

Personal information collected by FRA'VITA may be transferred to, stored and processed in the United States and Hong Kong.


FRA'VITA may disclose your personal information to its subsidiaries or affiliates and to third parties whom FRA'VITA hires to provide services on FRA'VITA’s behalf, including, but not limited to, support services, website services, delivering promotional materials, contests, sweepstakes and other promotions, and answering customer questions about FRA'VITA’s products and services. These subsidiaries, affiliates and third parties may be located overseas.

FRA'VITA will only provide those third parties with the personal information that they need to deliver the services to FRA'VITA and/or on FRA'VITA’s behalf. Without prior affirmative consent, FRA'VITA will not disclose your personal information to third parties for direct marketing purposes.

Without prior affirmative consent, FRA'VITA will not sell user contact information.

Without prior affirmative consent, FRA'VITA will not use users’ personal information or pictures for advertising.


The personal information that you provide will be retained by FRA'VITA in accordance with applicable laws. However, FRA'VITA will take reasonable steps to destroy or permanently de-identify personal information it holds if it is no longer needed for FRA'VITA business purposes.


FRA'VITA does not collect your personal information except in accordance with this Privacy Policy. If, at any time, you prefer not to receive further email communications from FRA'VITA (except in connection with information, products or services that you specifically request), you will have the ability to unsubscribe from such communications by means of a link provided in every broadcast email that is sent to you by FRA'VITA. If, at any time, you prefer not to receive any other form of communication from FRA'VITA, you will have the ability to unsubscribe from such communications by CONTACTING US BY EMAIL.


FRA'VITA will take reasonable steps to ensure the personal information it holds is accurate, complete and up to date. Upon your written request, subject to certain exceptions provided by law, FRA'VITA will inform you of the existence, use and disclosure of your personal information and give you access to that information, or request its deletion. Additionally, if you have any questions or enquiries relating to our privacy practices or procedures, or if you believe that the personal information that FRA'VITA holds about you is not accurate, complete or up to date you may write to the Privacy Officer at the address provided below. If you are able to establish that the information is not accurate, complete or up to date, FRA'VITA will take reasonable steps to correct the information so that it is accurate, complete and up to date.


FRA'VITA welcomes questions and comments about this Privacy Policy. Requests for access and correction of your personal information, and questions or comments should be directed to the FRA'VITA Privacy Officer at: